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Crimes against flashion
Today I am going to start talking about a subject dear to my heart and my credit card, fashion. It is such a unique set of industries that intertwine in a symbotic relationship – some purely creative,...
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Basics: Know thyself and know thine targets
No business has ever: discovered themselves (as in the finding themselves sense, not the ‘gosh darn someone has already bought the domain (aka web address / URL) or staked a claim to the online...
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Basics: This is not a website
One of the worst phrases you can ever utter as a SMB who doesn’t have an online presence, but who wants one is: I need a website… Unless you have undertaken some analysis of your: core business...
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Basics: The tells
There are tiny little tells that give away what you are looking at when you view a website, much like there are signs on a poker player’s face indicating the hand they are playing. These tells can be...
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Basics: There is more than one way to peel an orange
As a wet behind the ears creative SMB and online babe in the woods, I would suggest there is one more thing you probably need to have internalised before you start on the path of your great big online...
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Staking your claim(s)
I am very torn about this post. One the one hand, even if from the outside an online presence (in any format) seems like the shiniest and most beautiful jewellery box you have ever see, I want you to...
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Fashion online: Some things change, some stay the same
This post picks up the thread I started when I posted on what I considered Crimes Against Flashion. In that post, I looked at the websites of Chanel (no change), Balenciaga (change!), Lanvin (minor...
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